T&W AND STRAWBERRYFROG

ONITSUKA TIGER MADE OF JAPAN

ONITSUKA TIGER MADE OF JAPAN

The most up-to-date image of Japan available in the world. The site searches Flickr, Myspace, Google etc for images tagged with Japan every time a user enters the site. It then analyzes the color data of each image and places it on the right part of the shoe.

Notes the site got a huge amount of press, and today a Google search for "Made Of Japan" results in thousands of hits.

What's so great about it is the idea, the simplicity and the fact that it's a real-time representation of Japan. It's very simple and beautiful

W AND NORTH KINGDOM/SWE

AYGO

AYGO

Toyota had a new concept they wanted to test for the swedish market. The idea was to make it possible for customers to subscribe to a Toyota Aygo for a monthly fee. Wistrom and North Kingdoms part was to make an online campaign that drew attention to this concept and hopefully subscribe to a car. This was later turned into a TV commercial. This project was made during Wistroms employment at North Kingdom. Wistroms contribution was that of a creative and developer.

Notes At the time Toyota's most successful online campaign ever. Finalist Oneshow Interactive, Finalist Clio Awards.

Why is this so great? We created something simple but surprising that leads to clarity and function. The surprising part creates attention, the message triggers exploration and the functional part helps the user decide. The users could calculate their monthly cost with different configurations as well as book a test drive with their local dealer. The subscriptions for the cars where all filled up within days.

See the project live here.

T&W AND STRAWBERRYFROG

ONITSUKA TIGER NATIONAL CHOIR

ONITSUKA TIGER NATIONAL CHOIR

Try out the world's first online karaoke. It is the story of a fanatical choir of Japanese football fans—all employees of Onitsuka Tiger. The “Japlish” football song that brought them to the world’s attention.

Notes 1:st Runner Up Creative Showcase, Silver in Young Guns 2006. 3,5 million unique visitors to the web site in two months and the product sold out across Europe.

What’s great about it is that it's an actual online karaoke application where your singing gets evaluated. This is the type of award-winning low budget viral campaigns with millions of users T&W loves to create.

T&W AND STARRING

H&M — SUMMER 2006

H&M — SUMMER 2006

Blow in you microphone to interact. This web site was one of the first to use the microphone to interact with the content.

Notes Campaign ran in 18 countries.

What’s great about it is how we took the tone of the TV commercials and brought online on this campaign site.

WISTROM AND NORTH KINGDOM

ON TOYOTA'S MIND

ON TOYOTA'S MIND

Toyota has a number of intriguing stories to tell about how they build their cars. In this site you can explore some of the things on Toyota's mind. There are three main story-lines based on a series of radio spots. These stories are animated with a collage technique using free images found online as material. The goal of the campaign was to create awareness about the magical world that is Toyota. Wistrom was involved in concept and animation. This project was made during Wistroms employment at North Kingdom.

Notes Shortlisted at Cannes Lions 2007, One Show Interactive 2007 and Clio Awards 2007.

What's so great about it is this box of treats with where the user never really knows what's next. Interactive, fun and surprising.

See the project live here.

T&W AND STRAWBERRYFROG

ASICS — THE ONITSUKA BOT

ASICS — THE ONITSUKA BOT

Onitsuka Tiger, the legendary, innovative, Japanese sports brand launched it’s first new shoe for 25 years. The MEXICO 2K5 is the evolved version of it’s predecessor, the MEXICO 66.

Notes 2,5 million unique visitors to the web site in two months.

What’s great about it The Onitsuka Bot-a robot built from MEXICO 2K5 trainers was one of the first fully interactive 3D characters on the internet. Like the MEXICO 2K5 the Onitsuka Bot is always one step ahead.

See the project live here.

WISTROM AND NORTH KINGDOM

KORK UP YOUR SANDWICH

KORK UP YOUR SANDWICH

Milko, a swedish dairy company had come up with a new for of one of their more "unique" products, Messsmör. The product comes in a tube. The new thing was special caps with differently shaped openings so you could squeeze out hearts and suns on your sandwich. Wistrom and North Kingdoms job was to make the online experience as well as a series of 5 second TV-Spots. This project was made during Wistroms employment at North Kingdom. Wistroms contribution was that of a creative and developer.

Notes Featured in Adobe Edge.

Why is this so great. The playful nature of the site made users spend an average 7-8 minutes with it.

See the project live here.

T&W AND ANR BBDO

FOLKSAM HUR SäKER ÄR BILEN?

FOLKSAM HUR SäKER ÄR BILEN?

Car crashes has never looked so beautiful.

Notes this site was deployed as a blog post in Folksam Insurances "It matters" blog. The sound spectrum is calculated in real time.

What's great about it is how we take the user to a journey in a very clean and interesting way.

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