T&W, BBH NEW YORK
THE AXE ARSENAL
This Arsenal of applications help guys hook up with girls.
Notes Currently in beta
What's so great about it is how the Axe Arsenal comes to the user and not the other way around. The services has recieved a lot of great feedback, and we are realy eager to see this project evolve.
See the project live here.
T&W, NORTH KINGDOM, GOODBY, SILVERSTEIN & PARTNERS
GE - PLUG INTO THE SMART GRID
This rich experience teaches the visitors how they and the environment could benefit from a better power grid.
Notes , role in the project: Thyselius helped North Kingdom with parts of development. FWA Site of the month.
What's so great about it is the all the nice interaction, the 3D and smoothness of the tight production.
See the project live here.
T&W AND STRAWBERRYFROG
ONITSUKA TIGER MADE OF JAPAN
The most up-to-date image of Japan available in the world. The site searches Flickr, Myspace, Google etc for images tagged with Japan every time a user enters the site. It then analyzes the color data of each image and places it on the right part of the shoe.
Notes the site got a huge amount of press, and today a Google search for "Made Of Japan" results in thousands of hits.
What's so great about it is the idea, the simplicity and the fact that it's a real-time representation of Japan. It's very simple and beautiful.
W AND NORTH KINGDOM/SWE
AYGO
Toyota had a new concept they wanted to test for the swedish market. The idea was to make it possible for customers to subscribe to a Toyota Aygo for a monthly fee. Wistrom and North Kingdoms part was to make an online campaign that drew attention to this concept and hopefully subscribe to a car. This was later turned into a TV commercial. This project was made during Wistroms employment at North Kingdom. Wistroms contribution was that of a creative and developer.
Notes At the time Toyota's most successful online campaign ever. Finalist Oneshow Interactive, Finalist Clio Awards.
Why is this so great? We created something simple but surprising that leads to clarity and function. The surprising part creates attention, the message triggers exploration and the functional part helps the user decide. The users could calculate their monthly cost with different configurations as well as book a test drive with their local dealer. The subscriptions for the cars where all filled up within days.
See the project live here.
T&W AND STRAWBERRYFROG
ONITSUKA TIGER NATIONAL CHOIR
Try out the world's first online karaoke. It is the story of a fanatical choir of Japanese football fans—all employees of Onitsuka Tiger. The “Japlish” football song that brought them to the world’s attention.
Notes 1:st Runner Up Creative Showcase, Silver in Young Guns 2006. 3,5 million unique visitors to the web site in two months and the product sold out across Europe.
What’s great about it is that it's an actual online karaoke application where your singing gets evaluated. This is the type of award-winning low budget viral campaigns with millions of users T&W loves to create.
T&W AND STARRING
H&M — SUMMER 2006
Blow in you microphone to interact. This web site was one of the first to use the microphone to interact with the content.
Notes Campaign ran in 18 countries.
What’s great about it is how we took the tone of the TV commercials and brought online on this campaign site.
WISTROM AND NORTH KINGDOM
ON TOYOTA'S MIND
Toyota has a number of intriguing stories to tell about how they build their cars. In this site you can explore some of the things on Toyota's mind. There are three main story-lines based on a series of radio spots. These stories are animated with a collage technique using free images found online as material. The goal of the campaign was to create awareness about the magical world that is Toyota. Wistrom was involved in concept and animation. This project was made during Wistroms employment at North Kingdom.
Notes Shortlisted at Cannes Lions 2007, One Show Interactive 2007 and Clio Awards 2007.
What's so great about it is this box of treats with where the user never really knows what's next. Interactive, fun and surprising.
See the project live here.
T&W AND STRAWBERRYFROG
ASICS — THE ONITSUKA BOT
Onitsuka Tiger, the legendary, innovative, Japanese sports brand launched it’s first new shoe for 25 years. The MEXICO 2K5 is the evolved version of it’s predecessor, the MEXICO 66.
Notes 2,5 million unique visitors to the web site in two months.
What’s great about it The Onitsuka Bot-a robot built from MEXICO 2K5 trainers was one of the first fully interactive 3D characters on the internet. Like the MEXICO 2K5 the Onitsuka Bot is always one step ahead.
See the project live here.





